Our complete Winter 2024 pricing insights for all active indoor golf businesses in Oakville, Ontario.
Oakville, Ontario is a diverse market for indoor golf. Known as one of the most desirable cities to live in within Canada, the city boasts 9 indoor golf businesses, 5 of which are full service and 4 of which are self service. With a total population of 233,700 people this indicates there are 25,967 people per indoor golf business. Interestingly, when compared to neighbouring Burlington, Oakville has less indoor golf businesses per capita.
7 of 9 Oakville indoor golf businesses engage in ‘dynamic’ pricing, with pricing being updated based on high demand vs. low demand time slots. This pricing practice is one of our top recommendations for indoor golf businesses and reflects the technology forward nature of Oakville.
The analysis below compares full service and self service golf business pricing trends in Oakville. We understand that prices can be driven by choice of technology (i.e., Trackman) and other factors, but in this case we have normalized the pricing data to draw a basic comparison. We plan further analysis in the future.
Full Service Businesses
Full service indoor golf businesses in Oakville include Burloak Indoor Golf, Golf Heaven, Midtown Golf, ParFect Swing, Triple Eagle Golf - Bar & Lounge
Weekday Pricing - Standard Bays
For standard bays, during the weekdays, our analysis shows the following:
Average price: $47.80 per hour
Minimum price: $35.00 per hour
Maximum price: $60.00 per hour
On average, full service indoor golf businesses are charging ~$10 per hour more than neighbouring Burlington, potentially reflecting the overall price sensitivity between the two markets.
Weekday Pricing - VIP Bays
For VIP bays, during the weekdays, our analysis shows the following:
Average price: $54.67 per hour
Minimum price: $50.00 per hour
Maximum price: $59.00 per hour
When compared with standard bays, we see a sizeable increase of ~$7 per hour, highlighting how affluent Oakville golfers may be more interested in overall experience than price.
Weekend Pricing - Standard Bays
For standard bays, during the weekend, our analysis shows the following:
Average price: $49.00 per hour
Minimum price: $35.00 per hour
Maximum price: $60.00 per hour
Weekend Pricing - VIP Bays
For VIP bays, during the weekend, our analysis shows the following:
Average price: $54.67 per hour
Minimum price: $50.00 per hour
Maximum price: $59.00 per hour
Interestingly, there is no spread between weekend VIP bays and weekday VIP bays for full service business in Oakville. There is also limited spread between weekday standard bays and weekend standard bays, indicating there may be an opportunity for Oakville golf businesses to optimize prices for the typically higher demand on weekends.
Chart 1: Full Service Standard Bay Pricing
Chart 2: Full Service VIP Bay Pricing
Self Service Businesses
Self service golf businesses in Oakville, Ontario include Birdie’s Golf, Kudos Golf, Target Indoor Golf, and Tracer Golf. With Target and Tracer being two of the most successful and sophisticated indoor golf businesses in Ontario.
Weekday Pricing - Standard Bays
For standard bays, during the weekdays, our analysis shows:
Average price: $21.12 per hour
Minimum price: $18.00 per hour
Maximum price: $23.00 per hour
Despite the increase in full service per hour cost when compared to Burlington, Oakville boasts a lower average self service per hour cost of ~$5 per hour. This may reflect a barbell of customers in Oakville either interested in a premium experience or a no-frills experience.
Weekday Pricing - VIP Bays
For VIP bays, during the weekdays, our analysis shows:
Average price: $30.72 per hour
Minimum price: $24.86 per hour
Maximum price: $38.00 per hour
The increase in VIP bay pricing reflects the fact that multiple Oakville self-service indoor golf businesses use a combination of premium technology (ex: Trackman) and standard technology (ex: Impact Vision) within the same location.
Weekend Pricing - Standard Bays
For standard bays, during the weekend, our analysis shows the following:
Average price: $22.12 per hour
Minimum price: $18.00 per hour
Maximum price: $26.00 per hour
When compared with weekdays, self service golf businesses in Oakville increase their prices by only ~$1.00 per hour. This could reflect the overall competitiveness of the market or potentially an opportunity to take advantage of increased demand on the weekends.
Weekend Pricing - VIP Bays
For VIP bays, during the weekend, our analysis shows the following:
Average price: $31.22 per hour
Minimum price: $24.86 per hour
Maximum price: $38.00 per hour
Chart 3: Self Service Standard Bay Pricing
Chart 4: Self Service VIP Bay Pricing
Disclaimer
We do our best to compile data from publicly available information. That said, if you notice any issues or discrepancies in our pricing data, please do not hesitate to reach out and we will fix our mistakes.
Notes & Assumptions
Full Service Indoor Golf Business: An indoor golf business with on premises employees that typically includes a lounge and/or bar area
Self Service Indoor Golf Business: An indoor golf business with limited or no on premises employees whereby customers book and pay online.
Assumption: Not all indoor golf businesses are uniform in deciding what constitutes a weekend vs. weekday price. Some businesses include Friday and some do not. In order to normalize the data, we have made the assumption that the weekday price is the lower price from Mon-Thurs or Mon-Friday and the weekend price the higher price.
